Look of the week

Is teddy coat a new thing in fashion? Definitely not. Can you believe it was first designed for man? The teddy coat had its premiere in a postwar Great Britain, when upper-class motorists put them on to stay warm. Than it was worn by Salvador Dalí on his 1936 transatlantic trip to New York, and in the 1960s by Mick Jagger. But the one to be blamed for its nowadays popularity is well known Italian fashion business Max Mara. It has been presented during brand’s show in 2013 and stayed as a strong trend until now, having clearly stable position. It is not easy to find other winter fashion piece that goes so well with every style. From jeans and snickers look to heels and suits, the teddy coat will keep you cozy and stylish. This year the brand revealed the coat in even more colors so you can wear it in pink, grey, white, navy blue and the trendiest leopard print.

What fashion enthusiast would not dream about the Max Mara iconic teddy coat? But well, the 1800 euro price tag can be pretty discouraging. Fortunately, high street brands already came with a solution and flooded us with a variety of teddy coats in more reasonable prices. Check the selection and choose your perfect one. Believe me, it’s gonna be a love from the first wear.